Sylvania Bluray Player $279 @ Sears.

[Smokey]

$249.99 Blu-Ray have arrrived, that is, at BestBuy.ca ...

http://www.bestbuy.ca/catalog/prodde...gon=&langid=EN

Doubtless BB-USA will equal this.

Here is the USA, major tech blogs have predicted $150 Blu ray players on Black Friday (day after Thankgiving). And not to be left out, grocery store namebrand product Memorex has announced a Bluray player MVBD-2510 in November below $250 range.