Sylvania Bluray Player $279 @ Sears.

[Sir Terrence the Terrible]

I was at Costco today buying my new 50" Plasma and saw a Panasonic Blu-Ray player on special for $299 (model DMP-BD30K). A Samdung was on special for $279.

That is Panasonics older model that retailed for $599 when it debut, they are coming out with newer ones like the BD-50 that is a full profiled player (2.0), so this is a close out price, not its original price.

The $279 dollar samdung is the 1400, which is a profile 1.1 player which has been superceded by the 1500, and the 2500.

What you are seeing are close out prices to make way for new products, not the original prices when the players hit the streets.