Looks like bottom feeder blu players fixing to hit the market starting with Sylvania. It is on sale this week for $279 and I bet by christmas it be below $250.

A very basic player:

DVD Capacity: 1-disc
Player Type: Single-Tray Player
Item Weight: 9.10 lbs.
Surround Sound:
Dolby® Digital: Yes
Jacks, IN-OUT:
Component Video Output(s): Yes
Digital Audio Output: Yes
Digital Audio Output Type: Coaxial
HDMI Outputs, Number: 1
HDMI Outputs: Yes
Audio System:
Built-In Dolby Digital Decoder: Yes
Built-In DTS Decoder: Yes
Other Audio Enhancements:
Dolby® Digital Ready: Yes
Audio System:
Multiformat Playback: Yes
DVD Configuration:
CD Playback: Yes
CD-RW Playback: Yes
CD-R Playback: Yes




http://www.sears.com/shc/s/p_10153_12605_05757758000P