Another thing to consider is if internet direct companies didn't deliver on their promises of value/performance, they would be glutted with b stock as the result of returns, and couldn't survive due to lost profit margins. It's a pretty cut and dry thing. Deliver or go out of business. Those that make it have done so by the words of satisfied customers that would be buyers can give any import they wish.

BTW it's great to see a member of the internet direct community posting here. Thanks for your input Jon, it helps class up the joint.