Basically it comes down to if a person is or isn't comfortable ordering something over the net, be it a speaker that is available locally, such as the JBL E20, or one that isn't, such as the nOrh 4.0. For auditioning purposes, you may use Audio Envy or one of the forums to see if anyone in your locale has the speakers and would be willing to let you audition them. The good thing about internet only brands is they are required to put out quality products along with excellent customer service. If they don't and a person has a problem it will spread like wildfire over the net, possibly forcing the company out of business. They will not chance that happening.

Definately do your homework before purchasing the product. Take the time to get to know the people who own them and what they are like and their taste in music/HT. Get to know the owners of the company. See what problems people have experienced and how they were resolved. Remember, time is on your side.