Yeah, if you download the Mail-in-rebate form for the 5 free BluRays you get to choose from 5 categories...some of the movies include

The Prestige
Swordfish
Stir Of Echoes
The Patriot
Chain Reaction
Hart’s War
Wild Hogs
Superman
American Psycho
S.W.A.T.
Omen 666
The Last Waltz
Pirates Of The Caribbean: Curse Of The Black Pearl
Full Metal Jacket
The Devil’s Rejects
Ultraviolet
Flight Of The Phoenix
Species

But there's restrictions - you can't take Pirates and The Prestige for example, and your 5th choice is going to be one crappy movie
Still, better than nothing, but most of these I wouldn't pay money for...