Quote Originally Posted by E-Stat View Post
Except of course for the comment that triggered my response:

"The television as a viewing choice still by far is the most preferred viewing device, and that trend leans in that way more year over year."

If that were the case, then iTunes movie rentals would never have gotten off the ground instead of increasing in volume year over year. How many generic households have their computers connected to their TVs to view the 50,000 movies downloaded every day? Folks view those movies on mobile Apple enabled devices.
Ralph, you ever heard of Apple TV? That is why movie rentals were started in the first place - to sell Apple products. And you are wrong. Apple movie rentals and digital sales have not been increasing at all. According to my NDP report, it is flat. Overall streaming is increasing,, but that is thanks to Netflix and Youtube, not Apple.

When you say downloads, you have to be specific. Youtube and Netflix make up most of those downloads. Apple is almost out of the picture in comparison.