Ain't it Funny How Vizio.....

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Well, back on topic here, the issue with Vizio is that they need to maintain a price advantage in order to sustain sales. If the prices are equal, Vizio would not be the first choice with most consumers. Since they rely totally on outsource manufacturers and don't do any of their own R&D, they maintain less control over the margins than first tier manufacturers that make their own sets and/or do their own R&D.

With prices and margins falling through the floor, Vizio no longer has as big a price advantage as they did when HDTVs cost more than $2,000. That why they retooled their strategy a couple of years ago by moving more into the midlevel territory, where the margins and price points have not been squeezed as hard.

Your experience has less to do with Vizio charging more than it does the price points dropping with the first tier manufacturers to a point where Vizio no longer has a price advantage with the entry level sets. Right now, entry level HDTVs barely cost more than the bill of goods for the parts.

That's why Vizio has moved over to the midlevel HDTV and accessories markets, where margins are still high enough that they have some room to undercut the prices.

You can stop with all of the outsourcing nonsense...
NOBODY CARES, as long as the set works(they do) and the price is reasonable(it is).
Thats where a lot of these Vizio haters come from, they just can't stand the way Vizio operates. WELL, TOUGH.