Quote Originally Posted by RGA
No you have missed the truth. If the subjective experience follows the measured response then it is the right path - Example - it measures good and so they will like it and so their opinion is better than everyone elses - it is based on fact, not quirky subjectivity. It's a way to insinuate that when they make a purchase it is truly the "right and best" product.

It's safe to like something that measures the best - doesn't matter if the measurements are grossly incomplete - it's a security blanket.
Unfortunately he was not using measurements, he was using his ears. You cannot use this arguement on everyone.