His main argument about relying on the mega corporations to be HONEST is of course true. I never quite get why someone who calls him or herself objective can't see a major MAJOR MAJOR conflict of interest. Our speakers are better than yours because WE did a blind test using people WE trained (ahem if they're not just employees) and WE ran the test (whaaat that's not double blind) and WE came to the conclusion that OUR speakers are better than OTHER companies. Whaaat. And the objective person says - oh of course I trust you because you're a billion dollar company (want more market share) and you have no reason (big profit) to be dishonest (big profit).

The article

The Insanity of Marketing Disguised as Science in Loudspeakers — Reviews and News from Audioholics