Roger can hate anything he likes. He can even point out the flaws in 3D tech to everyone and we can all agree that there are flaws. The fact remains that this is the biggest upgrade, and REASON to go to the theater since multi-channel sound changed the movies. Hollywood and the movie industry is getting a big $$$ pump from it, and hopefully someone will take this new format to the next level. Up! and Avatar are just the first of many movies that will expand the 3D market. 3D is going to be a format that many directors besides Cameron will choose to use. To discount the tech because the first movies were action/adventure I think is short sided. Who can say at this eary stage what will come of the format. Who knows, even some of the films might be good in a way that your looking for. I think that the best is yet to come for 3D.