It's interesting that Sharp, Samsung & Toshiba were known as cheap or entry level gear until putting out high quality TV's. Now will the quality spill over into the rest of the products.

Sharp has the most to prove in my book. Maybe this BR player will be the step in the right direction.

I had my doubts about Samsung. Their first upscaling DVD players weren't that great but I've been impressed with their BR player. I'm miffed they don't answer their emails though.

Toshiba, I don't know about. I haven't heard anything negative about the HD-DVD players reliability.

I think the BR loading issue is blown out of proportion carried over from the first gen players. Compared to my Denon 1600, the Samsung BD-P1200 is just as fast.