Quote Originally Posted by Groundbeef
So don't be fooled by the bravado about no price cuts. People are clammoring for them, but Sony may not be ready (or can afford) to give them.
Again, Sony will make whatever decision they think leads to losing (making) the smallest (largest) amount of money. If that means cutting prices, they'll do it when they think the time is right. All the posturing for reporters by a CEO's and etc is just bravado as you say.

I think we're overreacting the article a bit too. The guy says Sony feels no pressure. He could be lying. But would any company exec, ever say anything different?

"Oh yeah, for sure we're feeling a lot of heat and we think if we dont' cut prices we're going bankrupt." Last thing he's gonna do is send out red flags in the investment world. He's just chosing his words carefully. That's why 99% of these articles aren't worth the cyberspace they occupy.

By no means does the "no pressure" comment mean that Sony won't decide to cut prices with or without pressure. The truth is always somewhere in between the doom and gloom the drama-chasing electronic gaming media reports and the can't-miss sure-bet future Sony keeps BS'ing everyone. You dont' need pressure to cut prices.