Quote Originally Posted by Woochifer
Obviously, it might have something to do with controlling the losses that they sustain with each unit that they sell. At this juncture, it might be a worse scenario for them to lower the price before the production costs go down to more acceptable levels. Plus, at this stage (less than 3 months in, and before the European launch) a price rollback might actually backfire by pissing off the people who already bought their PS3s, and creating a perception of panic in the market. The comments in that interview are not surprising.
Whats ironic about the "no pressure to lower price" comment is that price pressure DID force them to cut prices 20% in Japan. Don't think that doesn't go unnotticed on the boards. Also, there is rumor that ANOTHER price cut is in the works for Japan. Keep in mind that Japan is Sony's backyard, and they are getting the snot beat out of them by Nintendo. MS is a bit player, but its picking up some incremental gains with some Japanese centric games.

So don't be fooled by the bravado about no price cuts. People are clammoring for them, but Sony may not be ready (or can afford) to give them.