I spent way more than $16/mo at blockbuster before netflix, so I'm not complaining. I won't use a service like Blockbuster or Redbox that charges me for each day. I got kids and sh!t to do, screw that. I've had Robin Hood on blu ray for the last three weeks and haven't gotten around to watching it yet. And even at $16 i'll still get all my money's worth thru streaming. Netflix thru Apple TV is da bomb, yo!