Is BR as a audio format already dead?

[Sir Terrence the Terrible]

I half heard a DJ talking about this today at work, I'm hoping some one might know what I'm talking about. I missed the name of the technology but he said that a CD can be heard at near Master quality and can be played on existing playback equipment. I wondered if he might have been talking about the existing discs made by JVC and others but he mentioned the technology was new and I never heard the other formats claim "near master" quality. I know this is vague and I apologize, I can't even remember the name of the discs JVC makes. I know we had a thread on these discs at some point. I wanted to throw the idea out though to see if anyone else has gotten wind of such a thing.

He could be talking about DXD technology. However the redbook spec limits any CD to 16bit 44.1khz sample rate, DXD is 24/352.1khz. I do not think the CD would even be close to master quality under this scenario.