Blu-Ray player at Bestbuy.

[Smokey]

As was already pointed out, this will depend a great deal on the TV sets most average consumers are using and whether they are setting things up correctly with the correct equipment. I think that most consumers will not see a difference large enough to justify the much higher prices.

I believe most consumers can tell difference between true HD 1080 and upconverted 1080.

Remember DVD have only twice resolution of VHS (vertically), and most consumer could tell that DVD have better picture. Now imagine that HD 1080 have four time resolution of DVD (vertically and horizontally). So difference will be more obvious