Sorry Nightflier, but the reason I said Wow is because it is such a great deal on this new size 46" 1080p Panny plasma at Costco.

It is in fact a 1080p, model TH-C46FD18. At Costco 768p models are HD and 1080p models are FD in the model number. See here (I wasn't able to link the Costco page):

Panasonic
46" 1080P Plasma HDTV
Resolution: 1920 x 1080
Contrast Ratio Up To: 20,000:1
Item # 362846
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$949.99
Model TH-C46FD18

The Panny Costco and the 80U models use 2:3 pulldown on 24p. Here is the direct quote from the Panasonic website spec page on the TH-C50FD18:

"......24p Cinematic Playback No....."
"......24p Playback(2:3) Yes......"

http://www2.panasonic.com/consumer-e...702#tabsection

RR6