Quote Originally Posted by Mr Peabody
I don't know what's under the hood of Pro Scan but Costco has been selling them at crazy prices like a 46" LCD for $429.00 U.S.

I didn't check the settings I didn't care at the time but walking through Best Buy I saw an Insignia LCD they were using for a Wii game console and it looked terrible, very bright with the colors washed out. Wii is standard Def but the picture was so bad it really stuck out in my mind.
Probably watching the default setting. Before anyone evaluates any TV, they need to tinker with the settings to see what the actual picture quality looks like when the image is adjusted closer to reference levels. The default settings are all over the place, and more often than not look like what you describe -- way too bright, inaccurate colors, bloomed out lines, etc. Even sets made by the same manufacturer can have huge differences in the default picture settings between different models.

As mentioned above, Proscan is basically a label that got licensed and slapped onto an off-brand TV. Shrewd (if not entirely honest) move given that Proscan was RCA's premium brand up until about 10 years ago, and many consumers who don't regularly shop for TVs might think they're getting a top level TV for that bargain price.

BTW, that $330 Costco price on the Proscan is for a 32" TV, and they have a 40" Proscan model selling for $500 this month.