I see what you saying, but I think with should have succeeded because you can listen to the high rez at home (on your main home theatre), and the standard quality in the car and on MP3. Most people won't care about the quality in the car or on MP3s, but will enjoy the multi-channel sound on the AV system. I'm saying they COULD have won the battle, and had the ammo to do it with - but didn't use it correctly.