I planned to skip this release and wait for the more full featured version due out in November, but the $20 pricing I see everywhere on the Blu-ray combo pack is mighty tempting. This is pretty much exactly how I said it would play out a few weeks ago. Avatar's release is an event launch, so stores are pulling out the stops to draw customers through the doors.

Target adds another $3 discount if you buy from a list of other Fox titles, all of which are sale priced at $15. Fry's Electronics has their own offer of $25 off if you buy Avatar with a Panasonic Blu-ray player.