Those same people think Sony is one of the elite brands in home electronics, too.

I just avoid those conversations if at all possible - the only time you can talk about Bose to people is before they've made a purchase - save them.

Otherwise you're insulting what they've just dropped a lot of money on in blind faith that Bose is the best money can buy. It's a question of image, lifestyle, stature, etc...you can't win that one.

I'd love for Harman or someone to just go all out on the marketing, smear campaign and all, and put an end to it. Imagine the Coke vs Pepsi taste challenge commercials with speakers...10 outta 10, prefer the sound of Infinity or JBL to Bose..

Until then....