Quote Originally Posted by Geoffcin
... The people who buy signature/statement products like the Signature Servo know that they are buying only incrementally better performance, but are willing to pay for the best.

Signature products are worth every penny, to those who buy them. ...
A product that has to be sold to everybody for the same price is called a "commodity". No producer or vendor wants their product to be a commodity: they want to sell it for more to the people who are willing to pay more.

Of course, if the product is obviously identical the maker can't ask the rich buyer for more -- they aren't that stupid. So he enhances the product in various, often trivial ways that cost him much less than the increase in mark-up he hopes for. This way his rich buyer can feel he's getting more and will pay more -- never mind that the actual improvement is slight or nil.