Having exploited the best technologies to their limit, it appears JBL, Tannoy, and McIntosh are looking to fish in ancient waters to see if they can generate some money trying to teach some old dogs new tricks. I don't think it will fool many audiophiles. Just the SET/horn fanatics. When you have gone as far as you can with acoustic suspension systems, you expoit ported designs to the fullest as Theil and Small did. When that's pushed to its limit, exploit horns. I don't know where you go from there. Horns actually hearken back not to the thirties but to the wax cylinder and days prior to electronic amplificaton. This is an industry at a technological dead end. The desparation of JBL and McIntosh to find something different to sell no matter what it is, proves it.