Results 1 to 5 of 5
  1. #1
    Musicaholic Forums Moderator ForeverAutumn's Avatar
    Join Date
    Jan 2003
    Posts
    9,769

    And some people claim that there's nothing on TV.

    For those who don't know, Swiss Chalet is a restaurant chain that specializes in...you guessed it...rotisserie chicken.

    Swiss Chalet to launch television channel dedicated to rotating rotisserie chicken
    By Marc Weisblott | Daily Brew – Wed, 23 Feb, 2011 11:30 AM EST

    A television channel that consists of nothing but a rotisserie chicken rotating on a spit will debut Monday on Rogers digital cable across Ontario, and for at least three months, Swiss Chalet hopes to create an appetite for channel surfers.

    The cost of buying an ambient channel for 24/7 promotional purposes was "expensive," Rogers spokesperson Kathy Murphy told The Globe and Mail, although the amused social media reaction would suggest it was a relative bargain for the restaurant chain.

    Besides, it was only a matter of time before somebody figured out how to monetize these single-shot offerings, even if the idea dates back to 1963, when artist Andy Warhol made a film of his boyfriend sleeping for more than five hours, which was followed by an eight-hour silent gaze at the Empire State Building.

    Crackling fireplace stations seemed to peak in popularity during this past holiday season, yet Shaw Cable customers in western Canada revolted last December when the company announced it would start charging an extra 99 cents for two hours of uninterrupted access to its Yule Log.

    Mood on Demand, a Toronto-based venture, has attempted to offer high-definition puppies, tropical fish or Canadian artwork through television screens for a dollar per day, although it would appear that viewers aren't inclined to order these channels in advance.

    Rogers boasted in its company-owned Marketing magazine that its year-round Aquarium Channel drew 166,950 viewers in January, who tuned in for an average 11 minutes, presumably because they felt nothing else as interesting was on. But the neighbouring Sunset Channel was offered as an alternative, alongside the Fireplace Channel, whose kindling will be poked for the last time this season on Sunday.

    Swiss Chalet is apparently hoping to catch viewers in a similarly restless state of mind. The image of of the glistening chickens on their sides will likely play down the fact the birds once had heads and legs, though.

    The restaurant should have better luck with this venture than some of its recent 30-second spots: a commercial featuring a divorced dad bonding with his long-estranged daughter over a Festive Special by smearing some cranberry sauce on his nose in tribute to Rudolph the Red-Nosed Reindeer, was criticized online for its over-the-top ickiness.

    ..

  2. #2
    Class of the clown GMichael's Avatar
    Join Date
    Apr 2005
    Location
    Anywhere but here...
    Posts
    13,243
    I’d like to see two TV’s, one above the other. The top one would have this show on and the lower one the fireplace channel.
    WARNING! - The Surgeon General has determined that, time spent listening to music is not deducted from one's lifespan.

  3. #3
    Musicaholic Forums Moderator ForeverAutumn's Avatar
    Join Date
    Jan 2003
    Posts
    9,769
    Quote Originally Posted by GMichael
    I’d like to see two TV’s, one above the other. The top one would have this show on and the lower one the fireplace channel.



  4. #4
    Man of the People Forums Moderator bobsticks's Avatar
    Join Date
    Dec 2005
    Location
    down there
    Posts
    6,852

    It's really only a matter of time...

    ..until this strategy is employed by Taco Bell and, then,...it's over....

    ...where are my three seashells?


    So, I broke into the palace
    With a sponge and a rusty spanner
    She said : "Eh, I know you, and you cannot sing"
    I said : "That's nothing - you should hear me play piano"

  5. #5
    Suspended
    Join Date
    Jan 2003
    Posts
    4,380
    Quote Originally Posted by ForeverAutumn
    Swiss Chalet to launch television channel dedicated to rotating rotisserie chicken
    By Marc Weisblott | Daily Brew Wed, 23 Feb, 2011 11:30 AM EST
    This guy, Marc Weisblott, is a genius!

    Who would have imagined that you could have Rotisserie Chicken without it actually ROTATING?

Thread Information

Users Browsing this Thread

There are currently 1 users browsing this thread. (0 members and 1 guests)

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •