Vizio sold to Chinese firm

[Feanor]

I've had the impression that Visio's strategy is to target the low end or "value" segment of the market. This is opposed to going after the medium and high-end market. I'd say BestBuy's Insignia brand does this too.

So Visio's strategy is different from that of the Korean brands, Samsung and (I's say) LG whose strategy is to challenge Panasonic and Sony in the latter markets. Will Visio's strategy change under new management? Dunno.

[topspeed]

It's too bad to see another American company gobbled up, but that's free market economy for you. I have a Vizio M series in my family room and for the money, it offers very good pq. It's not in the same league as the Sammy in my living room, but it only cost 1/3 as much, so I'm receiving far more than I paid for in return. It replaced a LG that crapped out in 13 months which replaced a Vizio that had crapped out in 12 months. They are all disposable at this point. The only sets I've had that last are Sammy and Sony.

[Smokey]

I also was curious about the No. 2 and wondered what it referred to. I could see No. 2 in sales as they're all over WalMart and K-Mart and other discount stores.

That is correct. Number 2 refer to percentage of market share (how many panles shipped). Here is figure I found for percentage of TV market shere in US from latter part of 2013;

I've had the impression that Visio's strategy is to target the low end or "value" segment of the market. This is opposed to going after the medium and high-end market.

That probably was true when they were trying to establish themselves as brand. But lately vizio been trying to go head to head with big boys by offering medium and high end models. Their “M” and “P” and "Reference Series" TV series are their examples of going after those markets.

And they seem to be succeeding in as their TVs are getting excellent reviews. Here is a review of their flagship 65 inch “Reference Series” TV model:

Vizio RS65-B2 Reference Series Review - Reviewed.com Televisions