I've had the impression that Visio's strategy is to target the low end or "value" segment of the market. This is opposed to going after the medium and high-end market. I'd say BestBuy's Insignia brand does this too.

So Visio's strategy is different from that of the Korean brands, Samsung and (I's say) LG whose strategy is to challenge Panasonic and Sony in the latter markets. Will Visio's strategy change under new management? Dunno.