Quote Originally Posted by Groundbeef
In the "bundle" format there is NO increased cost to the retailer. Margins are already razor thin on consoles (according to a manager I know at a couple game shops) they typically only make a few $$ on the actual console. Thats why they pimp the extended warrenty, extra controllers, and the games.

This is different than say BB selling the PS3, and then "giving" the consumer a free game off the shelf. In that instance the retailer WOULD be giving away the games. However, this isn't the case. This is a PS3 with a FREE Sony made game included.
Yes indeed, I used to work in similar situations and there were often times where the store would eat the profit here and there to generate sales upfront.