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    Suspended Smokey's Avatar
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    Why movies "suck" now



    According to DreamWorks Animation CEO Jeffrey Katzenberg, audiences are flocking to theaters, but the quality of the movies are "unbelievably bad." Katzenberg appeared at Fortune's Brainstorm Tech conference last week in Aspen, Colo., where he offered the attendees some frank insight.

    Here's an edited portion of his comments:

    "Today the thing that is probably most askew in Hollywood is the issue of marketability versus playability, and what that really means is that there is this sort of unholy alliance that has existed forever between art and commerce, show and biz.

    Today, it's out of balance, and it's too much on the biz, too much on the commerce, too much on the marketability. … The last seven or eight months of movies is the worst lineup of movies you've experienced in the last five years of your life. They suck. It's unbelievable how bad movies have been.

    It's a very entrepreneurial world, and I think you will see that right itself with time. But, right now -- today -- it's a particularly dreary moment."

    http://tech.fortune.cnn.com/2011/07/...azines_fortune
    Last edited by Smokey; 07-29-2011 at 10:55 PM.

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