Saw this at Magnolia/Best Buy earlier in the week. Unfortunately, I believe it was playing off of the standard feed throughout the store, not a separate digital signal from a bluray thus the picture quality did not look as good as my Samsung LCD. When comparing to other flat panels using the same video feed, the picture was quite sharp with vibrant colors. This TV is just massive. Sitting on an 27ish" tall cabinet, it was taller than me by a good few inches, and I'm 6'. I had to stand at least 12 feet away (more like 15) for optimum viewing distance. The TV casing is <3" deep-- quite slim.