Rental Discs Still Preferred Over Digital

[Woochifer]

Rentals of DVDs and Blu-ray Discs from kiosks, brick-and-mortar retailers and Netflix accounted for 62% of movie rental orders during the first half of this year, compared with 38% for digital movie rentals such as subscription video-on-demand streaming and transactional VOD on premium TV channels and the Internet, according to new data from The NPD Group.

I think that reflects the simple reality that physical discs still dominate new releases. The content that goes over to streaming services is not what people want to watch. And transactional VOD is generally more expensive than a kiosk or B&M rental, and not necessarily convenient if the TV is not close to the internet connection.