News out of CES - Paradigm will introduce a new mass market product line that they've dubbed Paradigm Shift. Unlike Paradigm's current product lineup that's only available through brick-and-mortar specialty retailers, the new Paradigm Shift line will be sold through Paradigm's website, Amazon, and other mass market vendors.

http://www.cepro.com/article/paradig...rs_headphones/

The first products will be an active version of the Atom bookshelf speakers, and a new line of headphones.

Active Atom A2
Paradigm already tried their hand at active speakers a decade ago with powered versions of the Studio 20 and 40 v.2. By most accounts, those were excellent speakers, but they just could not find a place in a market not yet ready for active speakers.



With the growth in iPod docks, computer audio, and wireless streaming, active speakers very well could find a new niche, as the market continues to move away from traditional audio components.

The Atom A2 will come with 100W biamplification and a wireless Airport Express port for streaming with iTunes. The recent iOS update added the new AirPlay feature that allows for an iPhone, iPod touch, or iPad to wirelessly send and control music directly to AirPlay-compatible speakers. List price is $249 each.

Headphones and Earbuds
With the new Paradigm Shift line, Paradigm is also introducing a lineup of headphones and earbuds. The article seems to indicate that this lineup aims directly at Monster Cable's Dr. Dre Beats line. Pricing will range from $79 to $499.