As LG getting close to release date of this new TV technology in July for retail price of $10,000, more technical information is shared with the press including hdguru.com which this article is from . Here is more detail:

Structure

As seen in the photo below, the white OLED (WRGB) is made up of a sandwich of blue (B), green(G) and red layers (R), with an overlay of R,G,B filters and a clear section that sends white light to the viewer. LG claims that 4 color pixels (WRGB) will be more accurrate, natural and consistent over RGB OLED method which has problems when scaled to large screen sizes.


Form Factor

TV comes with 3 mount configurations, and all three types of mounts use an optical cable between the panel and the electronics. Each type (pole, wall or table) mount cant be converted to another mount type as the configuration is part of the 9600′s overall design.




Audio

All three versions include a downward firing speaker section located below the panel. It is said to have multiple drivers though the number was not specified. The speakers appear to be permanently mounted and are the same on the wall mount and tabletop versions. (The pole model was not on display).

Technical Specifications



Color- The color gamut is 120% of the HDTV standard called Rec. 709 as outlined in the photo. This accomplished by the colors of the filters used over the white OLEDs and new algorithms that to calculate color and brightness utilizing the fourth (white) sub-pixel.

Maximum brightness -was specified at 116.475 ft. lamberts (equal to 400 nits). This is brighter than any recent LED LCD weve seen or read from other tests (typically 200 to 250 nits with highest around 350). Since the individual pixels can be shut off to zero light emission LG claims an infinite contrast ratio.

Refresh-An LG rep stated the refresh rate of the panel is 120 Hz although he did not state if the panel uses motion estimation/ motion compensation or simply frame repeat or the option of both. Regardless, they provided a motion response of .02 milliseconds, which provides full motion response with blurring, adding this is far faster than any LCD by a factor of 100.

Lifespan-When asked about panel lifespan, the marketing executives stated the panels are still undergoing accelerated testing and a specification has not yet been established.

Hands On LGs 55-Inch 55EM9600 OLED HDTV Part II | HD Guru