Quote Originally Posted by Sir Terrence the Terrible
Actually nobody cares about unit sales, they care about profit. The engine that drives the manufacturer is profit, not unit sales. That is the bottom line here. You can rent a billion downloads, but if that is less profitable than selling 1 million disc, then the unit amount is useless.
Well I would say that this view is rather narrow minded. I think people do care about unit sales and frankly I think that's the only way to compare disk sales with downloads, since we can't really determine the real value of a digital download as it is rather intangible. Profit may be what drives manufacturers, but it is not what drives consumers. If they see that downloads are increasing in number, they will take this as a sign that this part of the industry is growing and worth taking part in, regardless of what the manufacturers may be doing. I think that unit sales are a key difference in understanding what is really happening in this industry.

Anyhow, let's keep this civilized, lil'terry. I'm not attacking you, I'm questioning the analysis you've provided.