Quote Originally Posted by pixelthis View Post
CORD "cutting" is no myth.
But the cutters are not getting their tv fix ota, but otn, or net.
A lot nowadays watch tv over the net.
Every article that actually looks at the hard numbers concludes that cord cutting is a myth. If cord cutting has actually taken hold, then pay TV adoption rates would be going down. That has not happened. Pay TV subscription rates remain around 80%, which the same number as cell phone usage.

Most of these "cord cutter" articles are presumptions written by techies who have little to no understanding of how average consumers consume media, and never subscribed to cable in the first place.

For one thing, very few of them even bother to mention sports, yet that's by far the largest lock-in for pay TV. The geeks that write these articles don't watch sports. The ones that do mention sports almost always get the story wrong, because while they mention MLB, NBA, NFL, and NHL streaming games online with a subscription, they neglect to mention the blackouts of local pro teams that protect the local regional sports networks. Cable/satellite providers know that if they lock up the sports content, they've already locked up half of their subscribers.

All of the tracking data that measures actual viewing patterns indicates that average daily TV viewing time remains over 5 hours, while average viewing time for all forms of networked video combined remains less than 20 minutes a day.

Even though Netflix adoption is running high, its programming options compete more with video stores and PPV than cable. And Netflix was able to ramp up its numbers because their streaming service costs only $8/month. But, with their content costs going through the roof, it's only a matter of time before they increase prices or go to tiered plans.