Quote Originally Posted by Woochifer
But, bandwidth throttling is just one of the hurdles to this utopia of "free" unlimited streaming video on-demand. On demand streaming services like Hulu and ESPN3 have already implemented limits on who can and cannot view their content.

Hulu, for example, has basically shut out all set-top boxes (except for those whose manufacturers have paid a carriage fee for access to the service) and cut off the overhyped Google TV. Surprise surprise, the networks that own Hulu want to get paid if someone wants to view the video streams on devices other than PC browsers (where Hulu can serve up commercials and display ads). That's why they've started up a subscription-based service, and we'll see where that goes.
I find that statement highly misleading, as it implies that if you surfed the Hulu website using the GoogleTV browser that no ads would be displayed... GoogleTV's web browser is just like the web browsers on your computer, so you will see all ads and content (that is not blocked by the provider)...

Hulu's motivation for blocking it's ad based service on GoogleTV is something else... They likely see it as an easy opportunity to charge more money for the same service without being sued...