I already see this happening. The home theater store a couple of miles from my house closed up shop a few months ago. They sold Vienna, PSB, Totem, Parasound, and a variety of other audio gear, but their biggest margin items were their flat panel HDTVs. It worked great for them when the Fujitsu plasmas were selling for upwards of $10,000, and they could bundle the TV in with home installation and media room construction services. But, with prices tumbling on the HDTVs, and even Best Buy getting into the custom installation market with their Magnolia Home Theater ministores, they got squeezed big time.