Let's face it: if we stopped buying products from companies with unethical practices, we wouldn't be able to shop anymore. Sure, some companies pi$$ us off more than others, but there's not a clean pair of underwear covering the a$$ of any major corporation.

The old saying caveat emptor is as true today as ever, and anyone who doesn't go into the marketplace with a critical eye is easy prey for the unscrupulous seller. Typical consumers don't care about such things and can usually only handle one or two specific incidences of consumer self-righteousness at a time. I use the term "self-righteousness" because consumers are generally just as unethical as the companies they decry.

So yeah, I don't buy soccer balls from manufacturers who use child slave labor, or baby toys from companies that use lead paint, or beef from companies that abuse animals before they kill them so I can eat 'em (I want unabused dead cows), but Jeez, I do want nice soccer balls for a cheap price, and shiny toys for under a dollar, and I love a nice, big steak, so I gotta buy something!

In the CE space, I don't care who makes a product, sells it, controls it, or profits from it nearly as much as I care about getting the best I can for the least amount of money. Of course, it has to be something I really want, too. At least I can control buying stuff I don't really care about--some people can't even do that.

With BluRay, I'm still waiting for the "must-have" moment, and it's just not going to come from the video side. When (if) BluRay audio discs hit my sweet spot (best sound for the least amount of money), then I'll buy from whomever I want who has the most compelling product. And I'll still be getting most of my video and once-watched movies off iTunes or another service and not wasting money on once-watched BluRay discs.

OTOH, if one of my watch-it-once-a-month movies comes along in a must-have HD version, who knows? If I already have a player, I might bite.