Quote Originally Posted by Sir Terrence the Terrible View Post
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It MAY extend viewership but how do you measure if Aereo falls outside nielsen's rating coverage. Nielson's system does not cover internet viewership. So how does one monitor increased viewership when it cannot be measured? That is the problem here. Based on the amount of viewers on any given show, the more eyes the more money that can be charged for spots.
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So I'm wrong saying that advertising pays for all content. Even were Nielsen does track viewing -- and I assume that includes cab/sat -- I pay some portion through my non-off-air delivery charge. Fairly Aereo ought to pay just as the cab/sats do.

IMO it's really too bad that I'm partly paying for content through my cab/sat fee. That's because the cab/sat delivers a lot of content I don't want to see but for which I am paying vs. off-air in which case I pay only by watching the commercials for programs I do want to see.