It just an example of the people not being shown the right quality of gear or the right media. I remember this back when I sold audio in the 90's and we sold higher end stuff while the other stores in my home town sold bose mostly. people came into the shop already sold on the Bose concept and most I could convince through showing them what a real sound system should sound like and they would compare and be surprised at the difference that our products had over a run of the mill receiver running Bose speakers. Others would just plain look at the prices and think that we were trying to screw them out of money and walk out still thinking Bose was king and a run of the mill cheapo receiver was the way to go. It goes to show that some people are just satisfied with the bare minimum when it comes to tv and audio and they don't want to explore any higher than that. Plus you have a small percentage of people that don't want to change from what they have been listening to and watching for years and years and see these higher tech better items as a fad.