Quote Originally Posted by Woochifer
An interesting article pointing out the recent price drops on new release Blu-ray discs that now have a lot of the in demand titles selling for around $20. Even though it's factually correct about the price drops, it doesn't make note of the steeper price cuts seen on some new release DVDs (down to as low as $10 on Amazon, Walmart, and Target's websites). It should be noted though that these heavily discounted DVDs are generally stripped down versions with none of the extensive bonus features found on the Blu-ray or two-disc DVD (when available).

http://www.thehdroom.com/news/Is_20_...ay_Titles/5961
I think it is the norm. In our surveys we take at Disney, we found that our customers see $20 and below as the price point that would make them dump DVD's for Bluray disc. I think Warner and Universal used the same survey, and got the same result.