Quote Originally Posted by Smokey
Blu-ray discs are coming to Redbox kiosks within the next few months for $1.50-per-night, announced Redbox president Mitch Lowe at the Entertainment Supply Chain Academy Edge Conference.

That’s $0.50 more per night than the DVD rental price.
This is great news. BLU rental at a reasonable price. Never mind about PPV, there always seems to be a high premium for that convenience and I always question what "real" quality are they sending and what "extra" compression have they done. That will probably depend on cable/sat provider, but still...

Quote Originally Posted by Smokey
The announcement comes on the heels of Redbox securing deals with Universal, 20th Century Fox, and Warner Bros. to supply their films to Redbox kiosks 28 days after their original street date. These deals are in response to studios refusing to sell direct to Redbox at street-date to preserve sell-through often lost to low-cost rentals.

Lowe says he thinks Blu-ray will succeed at Redbox kiosks, adding that 16.9 percent of Redbox customers own a Blu-ray player and Redbox has a 23 percent share of the rental market.
And when I think about it, very seldom do we watch something that still in its "first hot weeks" of release. I must say, the 16.9 % is rather ironic considering the screen ratio of HD content. Mass market and easy access, not to mention affordable, is their key. Of course, people in their BMW's and Lexus' prolly don't care so much about cost.