Quote Originally Posted by Woochifer
It doesn't matter how many sets they cull together if the tests themselves are not transparent, with no documentation of the test results or calibration procedures.
They prorbaly follow the same procedure as a normal consumer would do. Which is to unpack it, optomize its performance via user menu and then compare it with a reference HDTV. They show a photo of their lab in the magazine issue and looks like they set up LCD of same screen size so they can see all of them at same time and same distance.

The problem with rating off-brand TVs is that will not necessarily be consistent from one production run to another, because much of the time they are using whatever surplus components are available at any given time.
That is true and CR test confirm it. Those four models consistenly ranked at the bottom in every size catagory. And those four models are made by Funai.

But, what's the good of deeper blacks if the color accuracy and contrast start visibly diminishing as little as 10 degrees off-axis? Unless you watch the TV by yourself all the time, the off-axis viewing is a very important consideration.
That is definitely consideration when buying a new LCD. I rather have better picture quality over better angle viewing since I be the one sitting in the sweet spot