I was.

Moving the TV closer isn't really possible. There's just not enough space in the room to do that. So unless I want to step over the cables (like I'm doing now) and tripping over them (like I'm doing now), I really need to run them over the ceiling. With the kids, that's pretty much a necessity.

So yes, I'll be running HDMI from the receiver to the TV and optical from the TV back to the receiver (if I can get more than DD 2.0 out of it). The distance is about 30ft/10M, which is possible with a good solid HDMI cable, but for Optical, I don't know. Now if it does cost me $200+ in cables, I guess that's better than someone yanking the cable out when they trip over it and possibly damaging the plug/cable, or even worse, yanking the whole TV off the wall. I don't think my homeowner's policy will cover that.

(Although I did get it at Costco, so I could possibly risk it for the next two years, but after that I really do need to find a safer solution.)