Having just spent 3 days at a Hilton hotel, I can now say that I have some experience, albeit limited, with a LG LCD...and it was pretty crappy. The hotel desk clerk insisted that it was a recent upgrade, but 42" and "new" or not, I wasn't impressed with the PQ at all. Didn't get the model #, but I'm hoping and praying that LG delivers 1000000 times better quality on the models that are being raved about in the article.