Woo has very good points, for I too only watch HD channels via the cable box, but when it comes to blu rays I get a lot more pickier. First off the Cost ceiling for me is $20 for 98% of all the Blu Ray Disk I own, 2nd is the type of movie, I only buy BR that push the envelope of the format (Graphics and Audio). When you look at any Reference list of titles you will see Action, SciFi, Animation. So to spend extra money just for the sake of it being BR is not cost effective in my book. Now I say that due that I buy all of the movies in my home, so thats titles for the kids, wife and my own taste. I am the only one that cares about visual or audio difference,, so I'm not going to spend the money on those that could care less.