Quote Originally Posted by jim goulding
I'm pretty new here and respect my elders but maybe I have an insight or two. First, the names of threads should be compelling, offering somethin different and interesting. Think about that. Like maybe their should be a brief description of what's inside- a teaser so the speak- to further draw the interest of the browser. A suggestion . . "Diamonds in the Ruff" followed by "lesser known movies to share" or, maybe "your favorite smaller or lessor known films" or "fire away, you got the floor". Whatever begets action. Keep that in mind.

When we title a column "Tweaks, etc." give it a sub title (cause I'm thinking what tweaks?). There is buzz startin about silver fuses and silver paste contact cleaner. Somehow we should make Tweaks less esoteric in meaning, more interesting, now and real world. Always ask, does anyone really want to check this out?

Separate amps from pre amps, tubes from solid state. Where can I listen to samples of new and, perhaps, not easily obtained recordings? Young people are always lookin for tunes. What can we do differently? What would make a new person sign in? Think about what is go to and catchy

And, of course, the colors and graphics need updating. This is a biggy. Everybody in marketing knows that the package is everything. Hamburgers, everything. Look no further that Shandling for an audio example. A rudimentary CD player but with a center piece design. They got out of the gate strong based on looks alone. I built my own wedsite for nothing. If I can do it, etc. If we are talking advertising dollars, you've got to have potential for a larger market. They will take appreciation of our efforts.

You main guys, you know who you are, add color to your commentary. I don't mean humor or sarcasm, tho I love it, the intelligence and wit of smart men and women gases me, use it, but in your description of whatever it is that you're talking about. Review stuff. Somebody step up here. Write articles but don't put readers to sleep. I'm doing one on the heyday of West Coast jazz (I don't promise that it won't put you to sleep) that I'll stick on this bad boy. Management should solicit this sort of thing. HiFi News in the UK, I think it's them, are having a contest to bring on new contributors. A column like this should get a headline. Come on ladies, pick a subject. There is a cat in the galleries that's from Korea (my best guess). Ask him to tell everyone about his audio experience in his native tongue. Let's go after the Far East. Can we translate to incoming? If so, tell em.

Most of you are capable of adding pictures. Do more of that. It's attractive. I don't mean in the galleries, but that's cool, rather with your comments every time it's appropriate. Scan cartoons out of the New Yorker and elsewhere when it's relevant. Start a thread. Visits to the audio store with quotes from the resident experts. Call up designers. What's happening in New York or Seattle? Wanna be the magazine? Start thinking that way.

Jaymo, sorry, mate, I know I'm spelling your name wrong, has the most dynamite portrait of a woman on his signature, if that's the right nomenclature. Appearance is everything! Just ask the fashion or cosmetics industries. Worry about substance later. You got that already and it will be appreciated. I know that this statement may be offensive to your intelligence, and if you look like me day to day it's a bitter pill, but it's true.

My favorite example of rebirth is Arm&Hammer baking soda. Once upon a time, ladies baked at home. When they stopped, whadda think their execs were thinking about about? They came up (with the help of some marketing experts, I expect) with the job it does on odor in the fridge. How many households own fridges? And that's sorta kinda of what we're talking about. In their case, they struck with the original packaging. You can't do that.

You have to be unique to do that. We have to get new. They had been a household name. Wanna be a househouse (listening room) name? Start thinking that way. But we're gonna have to turn this place upside down first. Yo, it's dooable.

Think cosmetics, points of interest, and in your substance, think that you want he or she to come back.

Now, I'm on my third glass of red, my limit. I've spent more time editing this damn thing than I did writing it. Cheers.
Those are great ideas. When I take over this website I'll appoint you as the director of web operations.