i;ve always liked it here. i generally stick with the fav films board, and occasionally venture out into the other forums. but i think, just thinking out loud, that its all about penetrating the market that this site would target. and if they want to get more specific, targeting specific boards.

to be selfish, having movietickets or fandango banners on the fav films board, or having bmg/columbia house banners on the rave recs board, etc.