As admitted by the author the only thing they proved is the test group couldn't hear the difference between Monster and zip. Two or three samples is a poor test to make a stance on.

Stereo Review, namely Julian Hirsch, also wrote and held the platform there weren't any differences between amps of good quality. Controversy sells magazines. Hmmm.... just as it might draw attention to a certain brand of hi fi gear.

In 1983 there weren't that many cable companies around. I did work for an audio store in late 80's and early 90's and that was around the time we first toyed with Audioquest. Cable companies for the most part have flurrished. You can't believe that entire industry has grown to what it is based on nothing but imagination. If that works so well why do other products and companies come and go. Despite your position no one but a fool just wants to throw money away. There has to be some value of product to the purchaser.

The article also says people want to think there's a difference because they don't want to feel they threw their money away. As I stated before, that part of the equation is easily removed by simply borrowing or buying with return policy. There is absolutely nothing to lose.

I really don't understand the resistance or fear of cables. People want to attack cables like no other tweak. And, I really have to wonder why Gowan would care less whether another company sold or people used boutique cables any way. The whole thing seems rather strange. He don't seem to mind when people spend ridiculous money on his product. Is he a consumer advocate against anything else?

I wonder what makes us think we hear any difference between two boutique cables when trying to decide which to go with...... I guess then it comes down to which looks best in our room or the coolest in our mind. Blue is peaceful, that one must be warmer, red insights rage and a power color that's the one I want, it will make my bass really slam.