When it comes to cables, name brand doesn't matter. But quality does.

Monster cable are good, but are slightly too expensive. You didn't say if you are looking for IC or speaker wire, but there are several options. For IC, AR cable from Bestbuy or Golden/Fusion cable from Radioshack offer quality cables at reasonable price.

Or for IC and speaker cable, check out this site which uses Belden cables throuout. Very high quality stuff, good price and fast service.

http://www.bluejeanscable.com