We usually [mostly] dismiss cable reviews by consumers as placebo effect, or as exaduration of cable effects. Some reviewers go as far as explaining in detail signature of each cable they had in their system a year ago (as compare with the current one). So there are alot of room for error and bad judgment here, and I think that is main cause of dismissing their reviews as faulty.

But what about when reputable publications or magazines reviewing cables? And they do exactly sound like consumer's reviews. With adjective such as flabby bass, warmer midrange, wider dynamics, excellent imaging, rich in textural, more resolution and on and on......one have to ask if we can dismiss these reviews as easily as consumer's reviews?

The old argument about [audio] publication's review is that since they accept advertisement money from audio manufactures, then they are obligated to make positive review of their products.

But the main question here is: Is advertisement money the ONLY motive behind positive (or negative) review of cables? I mean we do believe most of publications reviews about speakers, receivers or DVD players. Then why not believe their cable reviews??

Here are couple of publications which do review cables frequently:

http://www.soundstage.com/revequip/m..._reference.htm

http://www.hifichoice.co.uk/reviews.asp